About Us

Industry Overview

• Soap & Other Detergent Manufacturing

  Companies in this industry manufacture soap and detergent products. Major companies include Colgate-Palmolive, Procter & Gamble (P&G), Ecolab, and Zep (all based in the US), along with Henkel KGaA (Germany), Nice Group (China), and Unilever (UK).

• Competitive Landscape

  Population growth, particularly among households with children, drives demand in the consumer sector, and economic growth drives demand in the commercial sector. The profitability of individual companies depends on efficient operations and effective sales and marketing.
  
  Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing.
  
  Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market.
  
  The UAE industry is highly concentrated: the top 10 companies generate about 90 percent of revenue.
  NAGT is there to benefit from this competitive advantage and we are strategically aware.

• Products, Operations & Technology

  Laundry detergents account for 25 percent of UAE industry revenue, soap is 15 percent, dishwashing detergents are 10 percent, and toothpaste accounts for 5 percent. Laundry detergent comes in powder or liquid form, and may contain bleach additives or color brighteners. Dishwashing detergent comes in powder, liquid, or gel form. Soap comes in bars or liquids, and may have moisturizing, antibacterial, or deodorant benefits. NAGT is selling those equipment and not only that, it does provide related training OVERVIEW to its valuable customers.

• Industry Definition

  Companies in the soap and cleaning compound manufacturing industry produce substances that loosen or remove soil from a surface for purposes including personal hygiene, sanitization or cleaning clothes, linens and furnishings. The industry does not include manufacturers of synthetic glycerin, industrial bleaches or shampoos.

• Main Activities

  The primary activities of this industry are cleaning and sanitizing compound preparation, manufacturing and packaging. The major products and services in this industry are commercial soap and detergents, household soap and detergents, miscellaneous soap and detergents, different types of polish and other sanitation goods, surface active agents.

• Similar Industries

  32518 Inorganic Chemical Manufacturing in the US. This industry is made up of companies primarily engaged in manufacturing basic inorganic chemicals. This includes the manufacturing of industrial bleaches.
  
  32519 Organic Chemical Manufacturing in the US. Organic chemical manufacturers primarily produce basic organic chemicals. This includes the manufacture of synthetic glycerin.
  
  32562 Cosmetic & Beauty Products Manufacturing in the US. This industry is involved in preparing, blending, compounding, and packaging toilet preparations, such as perfumes, shampoo, body care and other cosmetic preparations..

• Key Processes

  Cleaning products are an essential consumable for customers worldwide, meaning that the market continues to grow year on year - global sales of household cleaning products are predicted to grow sustainably by triple digits in Billions of dollars in the coming few years. This market tends to be more resistant to downturns in the world economy than other sectors, such as construction and automobiles. This obviously presents numerous ongoing opportunities for those in the cleaning products market.

• Performance

  Above all, a cleaning product must be effective and live up to the promise made on the pack. Although essential, cleaning can be time consuming, so products that complete the task quickly and to a high standard are favorable. Consumers in developed economies are more likely to pay a premium for a product if it performs well.
  
  Products that combine their efficiency with innovative features have an advantage in this marketplace. As is the case in a number of other market sectors, the need to stand out from the competition is key for cleaning product manufacturers. While it is essential to differentiate the pack on-shelf, the product itself should also have innovative functions to establish the product and brand as market leaders.

• Cost-effectiveness

  While a number of customers in more developed regions are willing to pay more for a product if it performs better, others may prefer cheaper products, and will accept a certain reduced level of performance. In most of the developing world, price is even more important as consumers have less money to spend.
  
  Manufacturers of cleaning products must balance these two aspects in order to succeed in the market. Manufacturers can minimize costs by using less sophisticated ingredients, provided that they still achieve the level of performance that consumers expect. Manufacturers can also reduce pack size as a way of immediately reducing this cost for their customers or offer an economical pack.

• Ease of use

  Consumers have increasingly busy cleaning schedules, so products that make the process of gaining a spotless facility more quickly and at minimum effort are becoming increasingly popular. Identifying ways to make products as intuitive and easy to use as possible will be key to succeeding in this market.
  
  Our hand sanitizers, for example, are growing in popularity due to their simple and disposable nature, and packaging innovations such as dispensers and measured amount pouches are proving popular with European consumers in particular. Continuing with this idea, products that serve more than one function are generally successful due to their perceived convenience factor. Customers who are looking after their money carefully or who have little storage space will be attracted by the idea of using our super-concentrated cleaning chemicals with its corresponding dispensing system.

• Environmental Awareness

  Consumers in developed economies have become more aware of how their everyday activities are affecting our world. They are considering how the extraction, manufacture and disposal of cleaning products has a major effect on their energy and water consumption, and are looking for ways to minimize their wider impact. One example of this is the green cleaning products market.
  
  Legislation, particularly in Europe, ensures all products meet basic environmental standards, but does not cover sustainability. For this reason, the race is on to develop sustainable cleaning products using detergent ingredients from natural renewable sources that cost and perform as well as being sourced from petrochemicals.
  
  Suitable renewable sources include palm, coconut and other plant oils. Currently, the most important technical target is to find renewable biodegradable builders to replace STPP (sodium tripolyphosphate), which is thought to contribute to eutrophication; an excessive growth of plants in waterways.
  
  Although important in developed economies, sustainability is not the main driver in the cleaning products market. Therefore most important for manufacturers will be balancing this preference for eco-friendly products with an ability to meet the genuine and perceived needs of consumers. NAGT is working hard with it’s international partners to expand it’s product range with eco-friendly, green certified products.

• Fragrance, aesthetics & packaging

  As the market becomes more saturated, differentiators such as an attractive pack or pleasant fragrance have increased the product appeal and played an influential role in the buyer’s quick purchasing decision.
  
  One of the most important factors of a cleaning product is efficacy, so packaging should showcase both the product’s efficiency and quality.
  
  Similarly, many cleaning product- packaging solutions are clear in order to allow the consumer to see the consistency and color of the products, which can be key indicators of perceived performance.
  
  For consumers in both the developed and developing world, a pleasant fragrance is an added bonus indicating cleanliness. Conversely, a number of consumers may prefer cleaning products to be fragrance and color-free so as to not irritate skin.